Hotel x Needs
AI VISIBILITY FOR INDEPENDENT HOTELS

Guests tell their AI what they need. Weeks later, it picks a hotel for them.

We make sure ChatGPT, Claude, Gemini and Perplexity can read, in plain words, that your hotel meets those needs. Then we show you every day where you're named.

What we do
4 ASSISTANTS200–300 QUERIES / DAY
MARCH · A CHAT ABOUT SOMETHING ELSE
I wake up sneezing every morning and my eyes are itchy. Could it be my pillow?
~40%
of travelers use AI somewhere in trip planning
OPERTO, 2026
58%
of Google page-one hotel brands also appear in ChatGPT, the weakest sector tested
CHATOPTIC, 2026
~85%
of brand citations come from third-party sources
21,311 MENTIONS
91.1%
of GPT 5.2 hotel links go direct to the property, not an OTA
HOTELRANK.AI, 2026
HOW ASSISTANTS CHOOSE

Two things decide whether your hotel is one of the three to five named.

A traveler mentions a feather allergy in one conversation. Weeks later they ask for a hotel. The assistant searches in the words of that need, reads what comes back, and names hotels it can defend with a source.

01 · RETRIEVAL
A page the assistant can read states, in those words, that you meet the need.
"Premium bedding" retrieves nothing. "Down-alternative bedding" does.
02 · SELECTION
The assistant trusts the claim enough to name you without "confirm with the property."
Specific, dated claims that agree across two or more sources win; vague marketing copy loses.
WHAT WE DO · REPEATED ON A SCHEDULE
Verify
A person confirms every claim by call, email, photo or in person. Each fact carries a date; high-churn facts re-verified every six months, structural ones yearly.
Publish
Needs statement and schema on your site, then Google Business Profile, Bing Places, OTA amenity fields and our verified directory. Identical everywhere.
Events
A simple form. Each event published as structured, dated data that expires on its own. Nearby festivals and venue calendars added automatically.
Monitor
200 to 300 need-based questions a day across four assistants. Named rate, share of voice against five competitors, AI-referred sessions in your analytics.
HOW IT WORKS

From a first call to daily monitoring in three weeks.

Corrected pages can be cited within weeks of being crawled. Corroboration across sources builds over months, which is why early hotels compound an advantage.

  1. 01
    First call
    Fifteen minutes on how assistants choose hotels and what yours offers. No obligation.
    DAY 1
  2. 02
    Onboarding
    A questionnaire built from the needs taxonomy. You tell us what you offer; we tell you what assistants can currently read about it.
    WEEK 1
  3. 03
    Verification
    Our verifier confirms each claim and dates it. You approve the profile.
    WEEKS 1–2
  4. 04
    Publishing
    Needs statement and schema on your site, Google Business Profile, Bing Places, OTA fields, directory listing.
    WEEK 3
  5. 05
    Events
    Your team gets the events form; nearby calendars are connected.
    WEEK 3
  6. 06
    Monitoring and reporting
    Daily runs from day one; first monthly report and review call at the end of month one.
    ONGOING
QUESTIONS HOTELS ASK
No. What you pay for is a person verifying every claim, the publishing done for you, and the events engine. Monitoring is how you check our work.

See where you're named today.

A 15-minute call about what your hotel offers and what assistants can currently read about it.